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Peter's story

The story so far...

I developed my understanding of the corporate environment in a range of fast-moving service industries with high profile clients. After experience in line management, I became an HR Manager for an international hotel group, then a Marketing Manager, a National Account Manager, a director of Learning & Development, and L&D consultant - all providing a high intensity crucible for learning that set me in good stead for becoming the coach I am today.

Since becoming an independent consultant, coach and coach supervisor over 20 years ago, I have worked with executives, and senior managers in private, public and voluntary sectors including multi-cultural organisations. I've also launched and ran a successful learning and development consultancy.

Since then, I've set up my own coaching and coaching supervision enterprise, working as a coach supervisor to many professional coaches, and several coach supervision groups. I am also a thinking partner: 

I benefit from regular supervision myself and maintain an active CPD learning journal, to sustain my accreditations.

I regularly work in the related areas of Leadership, Change, Team Performance, and Communications. For example, I was a Volunteer Coach and Coach Supervisor supporting the Executive Leadership Programme within The British Heart Foundation.

Since 2009 I've been an active Board Member and co-founder of the Association Of Coaching Supervisors (AoCS) - a not-for-profit organisation set up to promote coaching supervision and to help coaches and others seeking supervision worldwide to find qualified supervisors easily. I have also chaired the board of a successful contemporary arts organisation.

In 2019 I was the winner of the Contributions to Coaching Supervision Award, as judged by my industry peers. I co-published a cutting-edge book on coaching supervision (with Jo Birch) - 'Advancing Practice, Changing Landscapes' - discount available from Routledge use code FLR40 at the checkout, or available direct from me at the special price of £20 plus p&p. Email

Coaching Supervision : Advancing Practice, Changing Landscapes book cover 



My key skills are:

  • creative learning designer, drawing on accelerated learning, NLP, appreciative inquiry, story telling, solutions focus, and self-directed approaches to learning
  • as an effective and persuasive communicator and networker
  • as a mentor, coach, coach supervisor, and team coach
  • in creating strong relationships with clients to co-develop new areas of work
  • in developing new leadership skills with team leaders and senior managers
  • in drawing on principles of the "learning organisation" and on current thinking in management, leadership, coaching and learning strategies

My credentials include:

  • Accredited Member of the Association for Coaching, since 2010 (MAC status)
  • NCFE Diploma in Performance Coaching in 2005
  • Diploma & accreditation in Coaching Supervision in 2008 from the Coaching Supervision Academy (programme accredited by ESQA)
  • Certificate in Team Coaching & Supervision from The Bath Consultancy, 2015
  • MA - Learning in Organisations in 2001, Brighton University
  • Board Member and co-founder of the Association Of Coaching Supervisors (AoCS) since 2009
  • Wide variety of personal development, including NLP Practitioner Diploma, FIRO 'B' accreditation, 
  • Appreciative Inquiry 'qualified', Team Coaching skills
  • Trained to provide 360 degree feedback 
  • Professional Indemnity Insurance cover held
  • Please visit my Linkedin page here:


Corporate experience includes:

  • Co-founder and Board Director of the Association of Coaching Supervisors - an international network of qualified coach supervisors (current role)
  • Founder of Peter Welch Partnership - a coaching and thinking partner alliance (current role)
  • Co-founder of Learning Navigators - a blended learning consultancy in the UK
  • Marketing Director (retail industry), American Express UK, and former National Account manager
  • Head of Learning & Development - EMEA, American Express Europe
  • HR Manager - American Express UK & Ireland
  • ex-Chair of the Board of Directors of a highly successful performance arts organisation in the South East
  • I have worked across many sectors including multinationals, performing arts, government departments, smaller enterprises, and with board directors running their own businesses

Peter's profile to download:

Download Executive Coaching Profile

Download Coaching Supervision Profile


 Coaching supervision groups

Please contact me for details of local coach supervision groups running, or a group you wish to start up:

Some of my key influences include:

Chris Stagg - for his concepts of 'choice, chance and fate' and 'The Hero's Adventure', plus workshop collaborations to create dynamic scripts, and for his superb direction of actors I have worked with

Edna Murdoch - my original coach supervisor - for introducing me to the world of coaching supervision, and for the excellent learning from the Coach Supervision Academy

John Kotter - for his seminal work on leadership

Jane Revell - for her excellent NLP teaching

Peter Senge - for his amazing work on learning organisations and culture: The 5th Discipline, The Dance of Change and the various 'Fieldbooks'

Alexander Caillét, Doug Silsbee, David Rock and Robin Shohet for their outstanding work in the field of coaching, transformation, poetry and coaching supervision

Robert Dilts - for his insights into NLP and coaching applications

Nancy Kline - for her stimulating work on The Thinking Environment and Time to Think and The Promise that Changes Everything

Some of my other passions include:

West African drumming - website: Corporate drum workshops can also be arranged to aid teambuilding, better communications, etc. I run regular workshops for beginners and improvers. Please email: